While global consumption has been stable for several years, it would be incorrect to imagine that the market is static.
In reality, beer is the one segment of the food market that has witnessed the greatest change.

In France, some 20.3 million hectoliters of beer are sold each year. The specialty beers represent 27% of the total beer Market in value. (+9% year to date April 07 vs April 06**. Besides traditional pilsners, consumers, be they long-time beer lovers or neophytes, continue to search for products with taste and a unique identity.

In addition, a recent study* on the habits of beer consumers shows that 37% of the population consumes 1 beer at least once a month, and this goes for the North of France (region of traditional beer consumption) as it does for the South.

If beer consumption remains essentially masculine, the number of women tempted to try specialty beers is definitely on the rise.
60% of beer consumption takes place in the home, either in one’s own home or at a friend’s home, and 40% at a cafe, restaurant or bar.

For 87% of consumers, beer is a convivial beverage perfect to share among friends. 64% of consumers feel that the diversity of beers provides a beer for every taste, 53% that it is a refreshing beverage, 36% that it is an inexpensive beverage and 24% that it is a natural beverage.

Leader among independent French breweries in specialty beers, Gayant Brewers has since 1981 anticipated this trend in consumption and as a result has seen continued growth.